For the campaign Fish Love, against destructive fishing practices. The campaign was shot by French photographer Denis Rouvre, celebrities such as fashion designer Kenzo, actress Gillian Anderson, Aure Atika and more getting very intimate with marine animals. The stark contrast raises an awareness of the importance of safe fishing practices in order to maintain a healthy ocean and a thriving sea life for future generations.
FishLove explains the motivation behind the project: “The global marine ecosystem will collapse within a generation if unsustainable fishing practices are allowed to continue,” and “with the right political decisions, we can save our seas so that they will be teeming with life for generations to come.”
Gillian Anderson, Conger Eel
Jeany Spark, Stone Bass
Jeany Spark, Stone Bass
Aure Atika, Spotlight Parrotfish
Barbara Caprita
Caroline Ducey, Barracuda
Jean-Marc Barr, Mako Shark
Joanna Bergin, Mackerel
Kenzo, Bonito
Melanie Bernier, European Eel
Nickolas Grace, Red Mullet
Olivia Williams, Sabre Fish
Serge Hazanavicius, Grey (thick lipped) Mullet
Thomas Dutronc, Dusky Grouper
Denis Rouvre’s website, FishLove website, via [Adweek]