12 Examples of Smart Packaging Design

In modern days industrial designers who are concerned with the ideas of sustainability, trying to come up with a product that can lower costs for the do more. Particularly relevant are the trends in product packaging. Companies all over the world again reinvents bottles, boxes, containers, to make them more comfortable, eco-friendly, as well as trying to give them a “second life” after they fulfill the basic functions entrusted to them. Here are examples of smart packaging design for your inspiration.

1. Toothpaste squeezed to the last drop

Nicole Pannuzzo has redesigned the Colgate toothpaste tube. Among the items that can be found in our bathrooms, many who greatly disappointing. These include moisturizers and toothpaste. Always difficult to understand when the paste over to the end, and attempts to squeeze out the last remnants, smoothing the tube, twisting it in different directions, exasperated. Obviously, this activity annoyed Nicolas Pannutstso who decided to completely rethink the traditional package of Colgate, which would be distributed more efficiently pasta. Inspired by origami, the designer has created a spiral cylindrical tube which is folded like a concertina, until it is completely flat and empty. This “smart” redesign, of course, interested in Colgate. Creative department in the company contacted Pannutstso to discuss his ideas. Read More

Colgate-toothpaste-tube-1 toothpastedirections


2. Parmesan Cheese Pencils

The German ad agency Kolle Rebbe designed chunks of Parmesan cheese shaped like pencils. Flakes are shaved off with a manual pencil sharpener:

The cheeses are shaped like oversized pencils, where the “leads” contain three different flavors: truffles, pesto and chilli. With the sharpener included, the required amount of cheese can be sprinkled on the dish. A scale on the pencils and on the back of the packaging doesn’t just simply list how much of the Cheese Pencil is needed for each dish, but even how many calories the portion contains. Read More



3. Fast Food Packaging

Graduate student of the School of Design Rhode Island Seoul Bi Kim realized all the inconvenience of paper bags of “McDonalds” and developed a new concept for carrying food from fast food. Created from a single sheet of cardboard, a simple and convenient handbag has a circular hole in the center to accommodate a glass with a drink.  On the left is what can be called a holster for the burger, which is opposite the pocket of potatoes. Adding the entire structure, it can be taken as a convenient handle and go on the road. Currently Kim collects Feedback from representatives of the fast food industry and consults with packaging manufacturers to modify the design of its carrying and introduce it to the market. Read More



4. Levelus spirit level perfume

This spirit level, which is also a bottle of perfume, is something an elegant carpenter could never do without. Designed by Art. Lebedev.

spirit level


5. Anti-Theft Lunch Bags

Anti-Theft Lunch Bags are zipper bags that have green splotches printed on both sides, making your freshly prepared lunch look spoiled. Don’t let a sticky-fingered coworker or schoolyard bully get away with lunch theft again! Read More



6. Packaging design for sandwiches and soups

Eat&Go is a ready meal for students. We created packaging design for sandwiches and soups for eating on the go. View project



7. Eco-Friendly Calendar

Thousands of calendars are sent out every year. We didn’t see a need to make another one. Especially when nowadays most people actually use calendars on their phones or computers instead. Read more



8. Bottle dumbbells

We all know that plastic bottles are evil. Their production spent a huge amount of energy, but, according to statistics, on average they spend in our hands about 30 minutes, then dump prolezhat on the next thousand years (if they are not transformed). Changing the shape of the bottle of sports drink, designer Yin Le possible extended service life. They can be used as a dumbbell (a pound each), even after a drink over. Enough to refill water bottles. About project



9. Eco Clothes Hangers

Graphic Designer Steve Haslip developed concept carton clothing Hangerpak, which can be used as a hanger. On the back of the box contains instructions, following which you can convert it into a fully functional accessory for storing clothes. About project



10. Fresh Label

False labeling on food is a worldwide concern. Many consumers carefully check the food labels. However, expiry dates typed on the labels in characters are easily faked and there is a limit for its reliability. About project



11. Sustainable package for freeze-dried food

Swedish research company Innventia teamed up with designers Anna Glansén and Hanna Billqvist from design agency Tomorrow Machine to develop a sustainable package customized for freeze-dried food. The instant food package combines different aspects of sustainability. It saves space in transportation by being compressed and it is made out of a 100% biodegradable material from renewable sources, invented by Innventia. Read more



12. NIVEA Bar Soap

The package is a septic-safe, water-soluble paper. Consumers take the whole package into the shower with them. When it gets wet, it dissolves, leaving no packaging behind.  About project